Great TV can have a major effect on the person watching it; so much so that it can even affect his behaviour afterwards. A campaign from BBR Saatchi & Saatchi Tel Aviv picks up on this universal insight, with more than 20 beautifully observed short films that feature people who’ve been watching programmes on the new VOD service available on HOT TV. Video On Demand enables the viewer to choose what they want to watch, when they want to see it, and to also choose how many episodes they want to view.

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