Why Japan’s Fandom is Deeply Engaging – Culture vs Business

Why Japan’s Fandom is Deeply Engaging – Culture vs Business

the Western markets traditionally tend to speak on getting the largest reach example hype has much more strategy of how can we hyperfocus on a market like how can we Harper focus on the audience group or in the age group and it’s not so much about how far can we go but like how deep can we go and I think that’s really very obvious approach but I have again a stupid question but I I’ll allow myself one of the things that I’m thinking about is why is there a reason for difference I’ve sort of landed that there must be two angles to it and I might be wrong one is that there might be just a historical culture in a in a in a you know in a country another one is that there’s a business/ consumer culture that’s been built up over a long time can you decept for me what those two angles might affect in Japan towards fandom is it businesses that just been consistent with that product offering or is this also like a historical culture that makes it easier to engage with phandom what’s your interpretation of that

Tune in to learn what the West can adopt from Japan’s approach to storytelling, fan engagement, and market innovation from Takayuki Suzuki, chairman and founder of MusicTech Japan.